Discovery and Project Inception

Where mature requirements do not exist, we can complete an upfront Discovery and Inception phase partnering with our sister brand, Pretzel Lab. Through rounds of rapid prototyping and validation, we work to design your experience and solution with confidence, and provide a clear and tangible roadmap for the future.

To ensure that we’re building the right solution we first ensure we’re solving the right problem. To do this we work to get a better understanding of your customers, their current experiences, pains, and needs to ensure we have full context of the current state. This gives us the grounding we need to help define and refine the customer value proposition and validate whether the proposed solution will address their needs and create the market-leading experience we’re trying to drive. Taken together, these outcomes influence the overall target state experience we’re working towards. With our target set, we can determine what the minimal viable experience will be and also what would create value for your customers.

We are able to combine rapid prototyping and validation sprints with our Product Runway accelerator to help bring speed and agility to your technical solution definition and delivery planning process. We take a phased approach with the level of detail and certainty increasing as we move through each phase. We are able to tailor the objectives depending on the level of certainty required.

Through each stage of the technical solution design process we dive deeper to create a shared understanding of your solution, the technology involved and the delivery methodology which will increase confidence and reduce your risk. Each stage incrementally realises benefits and helps to achieve your solutions’ key objectives.